In the ever-evolving world of online visibility, the quest to climb the search engine rankings is a journey that many aspire to embark upon. The dream, of course, is to secure a coveted spot on the illustrious first page of search engine results. But here's a little secret that seasoned SEO experts understand: there's gold to be found beyond the limelight of the first page.
When it comes to SEO, the allure of targeting those high-volume, top-ranking keywords can be overwhelming. After all, who wouldn't want to claim a prime spot on the first page of search results for a widely searched term?
However, this is where many SEO enthusiasts fall into a common trap. Focusing solely on top keywords can be a costly mistake. Why, you might be asking aloud to your cat? Well, it often means diving into a sea of fierce competition, where established giants already hold sway. In this pursuit, smaller or newer websites can find themselves drowning in the crowd, struggling to make a significant impact.
So, what's the solution? It's about striking a balance between ambition and strategy, understanding that there's immense value in exploring less competitive, long-tail keywords that align closely with your niche and audience.
Today, we'll dissect why fixating on top keywords might not be your best SEO approach and unveil the alternative strategies that can lead to more effective and sustainable results.
Keywords residing in the 11th to 30th positions of search engine results often linger in the shadows, overlooked by many in their pursuit of SEO glory. However, these are the hidden gems that can lead you to quicker wins and substantial gains in your website's performance.
Using keywords within the 11th to 30th positions (often referred to as the second or third page of search engine results) can be strategically beneficial for several reasons:
1. Lower SEO competition
Keywords in this range typically have lower competition compared to those on the first page. This means it's actually easier to apply them and see quicker results. High-competition keywords on the first page can be extremely challenging to rank for, especially for newer or smaller websites.
2. Lean into existing ranking potential
If your website is already ranking in this range, it indicates that search engines find your content somewhat relevant to these keywords. With some optimization, you can push those rankings higher and gain more visibility.
3. Get higher click-through rate (CTR) potential
Although pages on the second or third page of search results receive fewer clicks compared to those on the first page, they still get traffic. A lot of traffic, in fact. By optimizing for keywords in this range and moving up a few positions, you can significantly increase your CTR and capture more organic traffic.
4. Conversion opportunities
Keywords in the 11th to 30th positions might be more specific or long-tail in nature, which can align better with user intent. This can lead to higher conversion rates since the traffic you attract is more likely to be genuinely interested in your content or products.
5. Builds SEO Momentum
As you optimize for and improve rankings for keywords in this range, you build momentum and authority in your niche. This can, over time, help you tackle more competitive keywords as your website gains credibility with search engines.
Now, this doesn't end here; it continues in the [virtual] classroom. I mean, I couldn’t NOT give you a full class on this.
Would you like to dive deeper into the world of SEO and gain practical insights that you can apply right away? If so, I invite you to join me in my SEO Quick Start Class. This breezy course is designed to be your quick start guide, offering an uncomplicated, strategic approach to SEO.
What you'll learn in the class:
- SEO made simple: We'll break down the complexities of SEO into straightforward, easy-to-follow steps.
- Effortless strategies: Dive into practical techniques that you can start using right away, even if you have no prior SEO knowledge.
- On-page and off-page SEO: Learn the basics of on-page and off-page optimization in a jargon-free, actionable manner, including leveraging social media effectively.
- Quick technical insights: Gain an understanding of essential technical aspects, such as mobile optimization and broken link building, without the confusion.
- Create content that ranks: Craft content that search engines love, guided by easy-to-follow guidelines and real-life examples.
- Measure success with ease: Get introduced to intuitive tools for monitoring your SEO progress, even if you're not tech-savvy.
Whether you're a small business owner, blogger, or simply looking to boost your online presence, this class is your gateway to mastering SEO in a simplified and effective way.
See you in the classroom!
